Are you ready to grow your company through internet marketing? To be successful, your business website must be optimized to attract visitors using the major search engines. Join other growth-minded entrepreneurs in a series of webinars designed to help small companies improve website traffic. Learn from the comfort and convenience of your own computer.
The webinar series includes seven topics. For information on courses currently being offered including schedules, subjects covered and registration, please scroll down or clicking on a topic link below.
Introduction to Web Optimization: The Four Paths to Web Success
Web Optimization in Depth
Updating You Own Website with Adobe Contribute
Can Your Business Profit from Google AdWord Advertising?
Let's Talk About Your Website
Introduction to Web Optimization:
The Four Paths to Web Success
Cost: FREE
There are four ways (that we know of) to bring more visitors to your website for the purpose of growing your business. Our goal is to empower you to select a web strategy that will be most beneficial for your business.
The webinar includes:
-
A Look at the Four Paths
- How to Measure Your Opportunities
- Picking the Right Strategies
- Building a Web Toolkit
Takeaway: a step by step web strategy for your business
Who Should Attend: This webinar is intended for entrepreneurs and senior managers who may not have access to web marketing professionals but still need to develop better strategies for the web.
Duration: 60 minutes
Course Charge: FREE
Course Date: TBA
Web Optimization in Depth Cost: $49
The goal of Search Engine Optimization is to improve your rankings on the major search engines in order to receive more free traffic for your most important keywords.
The best kept secret in the search engine world is that any savvy business owner can understand the basics of page optimization and begin the process of search optimization even without the help of SEO experts. This webinar will show you how.
Here is what we will cover:
Takeaway: A simple step by step process for Optimizing your Website that any business can implement successfully.
Who should attend: This webinar is intended for entrepreneurs and managers without prior SEO experience whose goal is to increase traffic and increase conversions on their website.
Webinar Class Size: 10
Prerequisite: You may find it useful to attend our webinar: Four Paths to Web Success
Course Charge: $49
Course Date: Tuesday, September 1, 2009 at 10:00 AM
Click here to register now!
New! Updating Your Own Website with Adobe Contribute Cost: FREE
Have you ever wished that you could make changes to your own website without knowing HTML or any other programming language? Now you can with Contribute from Adobe. Contribute allows you to access your web pages in the Contribute browser and edit or replace copy, swap out photos, or even create new pages almost as easily as if you were editing a Word document.
The webinar includes:
• Setting up Contribute
• How to edit pages
• Adding images
• Adding new pages
• Dos and don’ts
Who Should Attend: Anyone who would like to be able to make simple changes and updates to their website without having to wait on developers.
Duration: 60 minutes
Course Charge: Free
Course Date: Thursday, August 27, 2009 at 10:00 AM
Click here to register now!
New! Can Your Business Profit from Google Adword Advertising? Cost: FREE
Some businesses bring in substantial revenues and significant profits by advertising with Google Adwords. How can you tell if AdWords might benefit your business? What are the factors you have to consider? How much will it cost you to find out if AdWords works? How can you tell if your ad campaign is paying off?
The goal of this webinar is to help you answer those questions in advance, so that you can make better decisions about using AdWords.
Note: This webinar is about EVALUATING Google AdWords, and not about SETTING UP AdWords campaigns.
Who Should Attend: Businesses that are considering using Google AdWords and other similar paid marketing opportunities.
Duration: 60-75 minutes
Course Charge: Free
Course Date: Thursday, September 3, 2009 at 10:00 AM
Click here to register now!
Let’s Talk About Your Website Cost: $49
Here’s the idea:
Every website has strengths and weaknesses, things done well and not so well. Looking at your peers’ websites is a great and fun way to learn a lot about improving your own.
So we invite a small group of you to join us for a lively interactive as we gently critique each website in the group as a shared way to learn about building a better website.
We will keep the groups small so that we have room for discussion and dialogue. We are likely to touch on web optimization, web marketing, content, content organization, and perhaps some design and usability issues.
Takeaway: Dos and don’ts for improving the effectiveness of your site
Who Should Attend: Entrepreneurs and senior managers who would like to pick up new ideas and best practices to make their websites more effective.
Webinar Length: 60- 90 minutes, depending on the number of participants
Webinar Class Size: MAXIMUM of 8 attendees
Course Charge: $49
Course Date: TBA
Please contact Danetha Belk at 404-962-4825 or dbelk@georgia.org with any questions.