Is your company interested in attracting and working with international travelers coming to the Coast? As a state, we’re seeing more of these visitors than ever. As a result, the Georgia Department of Economic Development, in conjunction with the Savannah Area Convention & Visitors Bureau, will be presenting a seminar on working within the F.I.T market.
What:
An informative seminar with Gisa Kusserow-Hanson, a product manager with Allied TPro in Orlando, one of the largest receptive operators in the U.S. Gisa has recently given FIT seminars in Atlanta, Charleston, Myrtle Beach, and New Orleans to rave reviews. She will talk about the “nuts & bolts” of working with a receptive operator in the international market including contracting, allotments, brochures, etc.
Who:
Anyone in the tourism industry who would like to attract international business should attend. Chain hotels have seen international business for years…but there’s always more to learn. We would like to encourage B&Bs and boutique hotels to attend as well since we are receiving constant requests from international travelers for these types of accommodations.
Cost:
FREE
Additional topics will include:
· The benefit of FIT travelers to your business
· Schedules for tour operator catalogues and why this is important to you
· Pricing for the FIT market
· The exchange rate and its affect on international travel in 2011
· Receptive vs. Tour Operator – what IS the difference?
· How GDEcD and local CVBs are working for you in this market
· Where these travelers are coming from, how long they stay, how they get here, how they book their vacations
· How to work with the companies that book this type of business
· Marketing with both large and small budgets
Contact:
Carey Ferrara at cferrara@georgia.org for more information.