Why Georgia Stays on Top: Misti Martin on Growth, Talent, and What’s Next
In Georgia, success in economic development is more than a streak. It is a strategy. After a decade as the No. 1 state for business, Georgia is still building momentum, thanks in large part to leadership that stays focused, flexible, and community-driven.
In a recent interview with Site Selection magazine, Georgia Department of Economic Development (GDEcD) Deputy Commissioner of Global Commerce Misti Martin shared how the state’s strong partnerships, infrastructure investments, and business-first mindset continue to deliver.
“We’ll accomplish our goals by delivering on our consistent and proven methods. Georgia’s collaborative approach and strong, solutions-based partnerships with our industries allow us to support their growth trajectories,” Martin said.
What’s Working
Martin brings a unique perspective to her role. Before joining GDEcD, she led economic development in Cherokee County, one of metro Atlanta’s fastest-growing areas. That local experience now adds to a statewide strategy focused on job creation, smart expansion, and transformative investments from global companies like Hyundai Motor Group, Kia, Q CELLS, and Rivian.
What gives Georgia its edge? Martin points to three pillars: a skilled workforce, well-planned infrastructure, and a consistent, business-friendly climate.
From Georgia Quick Start, ranked No. 1 workforce training program in the nation, to a 10.6% enrollment boost across the Technical College System of Georgia (TCSG) in 2024, the state is investing heavily in talent development solutions. Programs like GEORGIA MATCH and Be Pro Be Proud Georgia are helping more students connect with in-state higher education and training, strengthening the pipeline for Georgia employers.
Building on Momentum
While many headlines go to Georgia’s major wins in electric mobility and clean energy, Martin says the real growth is just getting started. The state is now focused on building out entire supply chains, from logistics providers to advanced manufacturers and recyclers to R&D firms.
Recent infrastructure investments, including billions allocated for highway, airport, and freight corridor improvements, are helping Georgia stay globally competitive and ready for the next decade of growth.
A Statewide Strategy
In Georgia, economic development starts at the community level. GDEcD works alongside local economic developers, utility partners, technical colleges, and employers to ensure each project fits the unique goals of each region.
And that support does not stop once a company arrives. Helping Georgia-grown businesses expand and innovate is a top priority.
Global Reach, Local Impact
With two deepwater ports, the world’s busiest airport, and an integrated highway and rail system, Georgia is one of the most connected states in the country. But Martin says the state’s greatest strength is still its people.
Read the full interview with Misti Martin in Site Selection.
More recent features on Georgia: