Exporter Spotlight: TAMM Net, Inc

TAMMNET

County: Cobb    

Industry: Healthcare; Life Sciences; Medical Devices; Pharmaceuticals

Interviewee(s): Betty Lou Anderson, Business Development Director

TAMM Net is a global regulatory/reimbursement consulting company that provides biomedical businesses with expertise in obtaining reimbursement, conducting research, resolving regulatory issues and applications, and distribution to closed systems. TAMM Net’s customers include small to mid-size medical device, therapeutic, and diagnostic companies, globally. 

TAMMHow long has your company been exporting?

TAMM Net was founded in 2009 and is located in the Atlanta metro area. We’ve been exporting our services to companies around the globe for at least eight-10 years, almost from the company’s inception.

What motivated your company to start selling internationally?

Arthur Spalding, our owner and a recognized industry leader in his field, has organically grown our international business. He’s built strong business connections and has a longstanding reputation in the medical device field. As a result, he and the company’s services have been highly sought after internationally. Since founding TAMM Net, Mr. Spalding has helped commercialize more than 100 innovations, a combination of medical devices, therapeutics, and diagnostics.

TAMMWhat is the biggest lesson your company has learned about exporting?

What I’ve learned about exporting: recognize, learn and understand the different business cultures. I realized early on that the U.S. business culture is different from other countries and that these differences occur even within a specific geographic market. My leadership understood early on that building relationships, trust, and learning how to best communicate with our potential clients are critical elements of exporting. My experience with GDEcD Trade’s international representatives in the United Kingdom (UK), EU, and China has helped me better understand these markets’ cultural landscape.

How has GDEcD’s International Trade Team helped your company? OR What outside have been helpful in achieving success internationally?

The following examples demonstrate how your trade team has helped us expand our global experience. By the customized export assistance you provided to address my specific need in Germany, I’ve developed a prospect, which I anticipate will result in future business. The access your team provides to research databases have provided me with credit checks and due diligence reports on potential international and domestic clients. I’ve received a level of credibility thanks toyour international representatives’ introductions and connections, which have helped us get a foot in the door. Without these introductions, the international prospects may not have considered meeting with us. Your UK representative has made numerous introductions to UK companies that created open lines of communication and new leads for us in the UK market. 

TAMMWhat advice do you have for companies that are just starting to export? What is your biggest export achievement?

Our best advice for companies starting to export is to partner with state and federal trade resources such as GDEcD’s Trade Division and the U.S. Commercial Service. Our interaction with you and other trade-related organizations have proven beneficial for us to excel in developing  international business. We’ve leaned on these agencies to learn how to mitigate risks, work through export problems, and help make the appropriate connections abroad. There’s not just one sales interaction that stands apart for us, but the overarching achievement of how we’ve successfully managed and grown the international business over the years. 

 

###

Are you a Georgia business looking for help growing your international sales? Find out how Georgia’s International Trade Team can help at www.Georgia.org/Trade.