Georgia Small Business ROCK STARS at High Road Craft Ice Cream Featured for Global Ties
Each year, the Georgia Department of Economic Development’s (GDEcD) small business division teams up with the Georgia Economic Developers Association (GEDA) to recognize a handful of Small Business ROCK STARS from across the state for the impact they are making on their local economies.
This year, GDEcD and GEDA virtually recognized four standout companies, including High Road Craft Ice Cream, for their impact and their entrepreneurial spirit and strength. Recently featured in Global Atlanta for their international flavors and connections, High Road Craft Ice Cream continues to innovate as they take a strategic look at expanding their operations internationally.
Using dessert as his vessel, Chef Keith Schroeder, founder of High Road Craft Ice Cream, has forged connections with people and cultures from across the world – and blended them into delicious ice cream flavors such as mango rum cake, blueberry ricotta, green tea coconut, and vanilla sourced from Tanzania.
With more than a decade of entrepreneurial experience, Keith and his wife Nicki Schroeder, chief marketing officer for the brand, are now teaming up with another division of our Department – GDEcD’s International Trade team.
"Their reporting is fantastic and deep," said Chief Marketing Officer for High Road Craft Ice Cream Nicki Schroeder. "It's reall great for small companies because you feel like you have another arm of your company in this export business, and it's free. They want you to expand and export your products."
Leveraging the state’s international representatives in 12 strategic markets, GDEcD’s International Trade division helps qualified Georgia exporters enter and expand into markets across the globe. Our International Trade team also provides businesses with the opportunity to use our free international marketing tool, the Export Georgia, USA Directory. This directory provides an online platform for Georgia companies interested in promoting their products or services globally to international buyers.
Working with High Road Craft Ice Cream and providing them with updated market research so they can make guided business decisions, has been a pleasure for our International Trade division.
For now, High Road Craft Ice Cream plans to focus on expanding their domestic customer base and catering to a few markets in the Caribbean. However, their relationship with our International Trade team has just begun. Dedicated to offering customized export guidance, our International Trade division will continue to offer our partners at High Road Craft Ice Cream with the latest market insights and resources so when time is right, they can grow their global footprint.
To learn more about being listed in the free Export Georgia, USA Directory or for more about our Department’s International Trade assistance, please click here.
Posted: July 27, 2020