Steve Hallowell is the chief marketing officer at Herschend Family Entertainment, including properties such as Callaway Gardens and Resort, Stone Mountain Park, and Wild Adventures. Prior to joining Herschend, Hallowell was a marketing and sales executive for Eastman Kodak Co. for more than 25 years. He graduated from Rutgers University, where he received a bachelor's degree in agricultural economics and marketing. In 2016, Governor Nathan Deal first appointed Hallowell to serve as a member of the Georgia Tourism Foundation.