The Elf on the Shelf Shares Holiday Tradition with the World

CCA and B's flagship title, The Elf on the Shelf: A Christmas Tradition evolved out of a Christmas tradition Carol Aebersold shared with her three children, Chanda Bell, Christa Pitts, and Brandon Aebersold. Every holiday season, Carol and her family would welcome the return of their family's elf, Fisbee, to keep an eye on the kids and report back to Santa every night leading up to Christmas. In 2004, Carol and her daughter, Chanda, decided to write a book about Fisbee and share their tradition with other families. Thus, The Elf on the Shelf: A Christmas Tradition was born. Shortly afterward, Chanda's twin sister Christa joined the team to lead business development. After pitching the title to several publishing companies, and being rejected by each, they decided to self-publish the book through their newly-formed company, CCA and B, LLC. The Elf on the Shelf® tradition, which includes the story of Santa's Scout Elf, became a hit with consumers and now sells in over 11,000 retail outlets worldwide. Today, more than 11 million Scout Elves have been adopted by families around the globe.