Tourism
Georgia’s tourism industry connects people, places, and experiences while driving growth across communities statewide.
Okefenokee National Wildlife Refuge. Photo by @wandernorthga
Tourism is Economic Development
Tourism is a signature Georgia industry – fueling economic growth, creating jobs, and strengthening communities across the state. Whether experienced in vibrant cities, along scenic coastlines, or through the mountains, lakes, and main streets that define communities statewide, travel drives opportunity while exporting Georgia’s authentic hospitality around the world.
Each year, visitors contribute billions to Georgia’s economy, supporting hundreds of thousands of jobs and providing critical revenue for our state and local communities. Small businesses, workforce development, community infrastructure, and quality of life all benefit from the power of tourism.
Source: 2024 calendar year, Longwoods International & Tourism Economics
Source: 2024 calendar year, Tourism Economics
Source: 2024 calendar year, Tourism Economics
Georgia Tourism's Economic Impact
Nearly every sector of Georgia’s economy is affected by the tourism industry. As we welcome visitors, their spending flows directly to hospitality, retail, transportation, entertainment, and creative industries, often serving as a primary economic driver for rural and coastal communities.
What this means for Georgia:
- Significant statewide economic impact from visitor spending.
- Job creation and workforce support across urban and rural Georgia.
- Tax revenue generation that supports essential public services and reduces the tax burden on residents.
Bottom line: Tourism plays a vital, sustained role in Georgia’s economic competitiveness.
Serving Georgia’s tourism industry statewide
Regional representatives across the state provide guidance and support to help communities and tourism-related businesses strengthen their market position, amplify their stories, and connect with key tourism industry segments.
Photo by Caleb Jones
The Georgia Tourism Foundation works in partnership with the Georgia Department of Economic Development’s Tourism division – under the leadership of Deputy Commissioner Jay Markwalter – to strengthen the state’s tourism industry. Guided by both public and private industry leadership, the Foundation helps to advance initiatives that increase Georgia’s competitiveness and support long-term growth across the state.
Ready to learn more?
Connect with the Tourism team.