Case Study: Senoia
Senoia is situated in Coweta County, approximately 35 miles south of Atlanta, and has a population of just over 5,000 according to the 2020 US Census. Although primarily a residential community, Senoia has garnered significant attention as a filming location for a range of television shows and films, most notably The Walking Dead (2010-2022). Senoia serves as an illustrative case study on the economic impacts of film and television production on a small town, especially screen tourism.